by Paul Miceli, Demand Media Repairing the wooden deck of a boat is a task that some people would rather leave to professionals, but repairs are often expensive. However, you can carry out effective..
Most people think that advertising is intended to sell goods. Good advertising, however, conceals this purpose and works rather to inspire a desire to buy. What advertising men call the “appeal of the ad” is designed to arouse one of the desires which prompt human conduct on commercial levels – the desire for comfort, wealth, social position, and health.
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